21 July 2020
for Crea Madrid Nuevo Norte
The digital model unveiled during Madrid Nuevo Norte’s institutional presentation at Madrid’s Government, attended by all institutions, accurately reflects the final build of the urban development project. This innovative scale model will raise citizens’ awareness about the capital’s most significant urban regeneration initiative in a very visual and versatile way. Ground-breaking modelling technology has been used to render this essential intervention.
The installation is open for Madrid residents from September 7 to 18, in the central space of the Real Casa de Correos at Puerta del Sol, the seat of the regional government.
The digital model visually and intuitively explains the main features of the project in several languages, if required. Despite its significant size, the model can be easily moved for exhibition in other public venues and institutions to make citizens’ aware of the details of this major intervention.
Moreover, the new model will be updated as the project progresses and the implementation phase gathers speed. Digital and audiovisual content will be continually updated to reflect new developments.